Data Warehouse: A Data Warehouse is a storage area for all historical information relating to your billing, customer care, network and related support systems. A data warehouse is utilized to store and archive data and report on that data. Implementation of a data warehouse is a complex operation in any organization. All reporting has to be defined, as well as volumes of data and data accessibility. A compatible report writing tool should also be selected.
Decision Support Systems: Decision Support Systems can be used to predict churn, perform customer segmentation studies, analyze and create customer profiles, track the success of different advertising methods, and predict usage trends as well as other marketing related information. The decision support systems use the information stored in the data warehouse.
Sales Automation: Sales Automation tools help both indirect and direct sales persons be more efficient and accurate. The entire sales process, from analysis of customer needs through completion of the service order can be run remotely using a laptop/palmtop coupled with a wireless/wireline device. This process could instantly update your back office system, so faxing of orders back and forth could become obsolete. Sales automation could aid your distribution channels in ongoing servicing of customers and national accounts.
Lead Tracking: Lead Tracking is used to maintain and capture information on possible prospects for service. Ideally lead information would contain specific customer information, as well as demographics. This information could then be combined with the data warehouse and become part of the reporting for a wireless carrier. Leads should be able to be converted into actual customers, once a customer has made a commitment.
Lead Procurement: Lead Procurement is the process where leads are initially secured from external or internal sources. External sources could be mailing firms, promotional houses and market referrals from existing customers. Lead procurement should seamlessly feed into your selected lead tracking system for distribution follow up.
National Accounts: The ability to service National Accounts is critical to any sales and marketing organization. National Accounts billing can take on multiple forms from using a PC based program to a mainframe or client server program that is fully automated. National Accounts processing should have the functionality to consolidate all national accounts across all markets, rate charges according to the National Accounts programs, calculate taxes, apply discounts and promotions, and format a National Accounts invoice based on your specifications.
Commissions Definition: Commissions are one of the ways that your distribution channels are compensated for sales. Commissions can be variable by market, by rate plan or by channel. Commissions can be paid based on any number of factors: number of activations, as a percentage of billed charges, based on airtime usage, monthly service, or even bill payment history. Accurate commissions help your organization track the effectiveness of each line of distribution. Commission systems can be anything from Excel spreadsheets to Client/Server Mainframe based.
Business Plans: Business Plans are created in order to verify both the strategic and financial cases supporting an idea. These cases can be used for investors. Business Plan development may include the creation of any of the following for an organization: IT strategy, IT budgets, IT staffing plans, business implementation, new product evaluation, new systems evaluation and would include Cash Flows, Profit and Loss statements and other pertinent financial information. This will allow your organization to make quality decisions based on factual information.
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